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April 17, 2008

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Bradley Breuer

Awesome! This is really going to be an important part of 'corporate agility.' Your post ties nicely to an article I recently read by PriceWaterHouseCooper that said, "In todays market, the Model T-era approach whereby each group does its own thing and then hands off the result to the next in the chain just doesn't work. Being agile requires working across multiple silos simultaneously." Companies must work to break down organizational silos and the culture which supports department-centric thinking. A social networking tool with an emphasis on identifying relationships, activities, and expertize which can contribute to the organization's key strategies is critical in gaining competitive advantage. Nice work SocialText

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